Marketing materials come in all different shapes and forms, but one of the marketing tools which has continued in popularity is the humble leaflet. Whether it’s a takeaway menu, bus timetable or advertising flyer, most of us use leaflets every day of the week. For a business considering producing a leaflet, the first decision is what sort of design to go for.
This is one of the most common types of leaflets and is popular with businesses of all types. This sort of leaflet is one A4 piece of paper or card, folded into three equal parts. This sort of leaflet is also sometimes known as a roll-fold leaflet, and opens like a book. Both sides of the leaflet can be printed. Although A4 is the most common size of paper or card used for a tri-fold leaflet, A5 is also sometimes used.
The second most common type of leaflet is the Z fold. It is also usually an A4 piece of card or paper folded twice, but the leaflet forms a Z or concertina shape rather than opening like a book. A good print services company can produce mock ups and proofs of different sorts of leaflets to ensure the client has one which most closely matches their requirements.
A gatefold leaflet differs from tri-fold and z-fold in that the two flaps on the top of the leaflet open up like a gate or a door. When closed, these leaflets are square, rather than oblong. This sort of design is often used for wine lists, menus and property brochures.
The most simple type of folded leaflet is the single fold. A single piece of paper, usually A5 or A4, is folded in half, either vertically or horizontally. Document printing companies have a great deal of expertise in printing different sorts of single fold leaflets, and they lend themselves well to many different sorts of designs.
A cross fold leaflet is folded in half, and then in half again. It is opened out to show the information on the paper, and is commonly used as a format for maps, or some other sort of information which needs to be displayed on a size of A4 or larger. Both sides of the paper are printed.