Even the smallest companies have realized that branding is all important to a company’s success, and portraying a consistent brand image can make the difference between success and failure. Although a company’s headed notepaper, business cards and other stationery may be a relatively minor part of the overall brand, it is critical to get it right as it is often the first impression the customer will get of the company.
Colours and Design
Many companies will already have a logo or letterhead which they wish to use on business stationery. If not, there are specialist letterhead designers who can assist with this process. Keeping a consistent logo and colour scheme across all company communication can help to strengthen the company’s brand. Branding and marketing experts can give a company advice on what sort of design and colour scheme best reflects what the company is trying to achieve.
When working with stationery designers to come up with a new look for a company’s stationery, take some time to think about exactly what elements the company wishes to feature on their headed notepaper. The basics which a company will wish to have are address, contact telephone numbers, email and website, along with official details such as the company’s registered number and the VAT number, if applicable. There are numerous different options for placing these elements on the paper, but they are best kept to the top or the bottom of the sheet of paper.
Paper, font and colour
Using a very high grade of paper for a company’s paper will give the impression of luxury and expense, whereas using a very cheap paper may give the opposite effect. Choose a font carefully; fonts should be easily read and unfussy as these give a greater impression of professionalism. Colour printing is generally more expensive than black and white, so budget should be considered also.
Equal consideration should be given to business cards, as they are the very first impression that suppliers and customers may have of the business. Business card designs can vary slightly from the company’s headed paper, but should have the same logo and the basic contact details such as telephone, mobile, email and website. Good quality card will make a far better impression than a flimsy, cheaper grade of cardboard.
Tip: Its always worth considering the material and paperstock your stationery will be printed on